Lawyers know that speaking gigs are a great way to generate domain authority and referrals. To get selected for speaking engagements, it’s essential to understand how organizers choose speakers. Bruce Richard of MCLE New England, an independent CLE provider, shares his insights on how he selects speakers.
According to Bruce, he is open to people reaching out to him with program ideas. In fact, he encourages it, as MCLE is always looking for new and innovative program ideas. Last year, they had about 360 programs, and Bruce is eager to hear from potential speakers.
Bruce’s advice to potential speakers is to contact him directly with their program ideas. His email address is [email protected]. He emphasizes that if the idea is something they haven’t done before, there’s a good chance he’ll be interested.
Bruce also suggests that lawyers reach out to their local CLE providers, as many are looking for program content. This approach can help lawyers get their foot in the door and potentially lead to speaking engagements.
Tori Santoro, co-founder of Santoro & Gray, a law firm specializing in personal injury cases, shares her experience with speaking engagements. She emphasizes the importance of getting involved with bar associations, which can lead to speaking opportunities.
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For lawyers looking to get speaking engagements, Tori suggests starting with volunteer organizations, such as bar associations, and being open to opportunities.
By following Bruce’s and Tori’s advice, lawyers can increase their chances of getting selected for speaking engagements. It’s essential to be proactive, build relationships with organizers, and create opportunities for themselves.
With persistence and dedication, lawyers can establish themselves as authorities in their field and attract new clients and referrals. As Tori notes, getting speaking engagements is not just about the speaking itself, but also about the networking opportunities and the chance to build relationships with other professionals in the field.
They can build their reputation, establish their authority, and grow their practice by taking advantage of these opportunities.
